Friday, September 4, 2009

The Price of Beauty: TV preview

Next year a new show will debut entitled The Price of Beauty. The pop star Jessica Simpson will star and co-produce this project exploring the concept of true beauty. Ms. Simpson is currently shooting the first season, traveling around the world to talk to women about their feelings about beauty.

This sounds to me like it will be a casual but very interesting examination of a topic always relevant to me as an image consultant and as a woman. I hope to see candid moments with women discussing beauty from their point of view based on cultural traditions and social considerations.

I rather like Jessica Simpson because she works hard and doesn’t seem to take herself too seriously. She has been scrutinized in the press for her appearance just as most pop stars have at one time or another (most recently for wearing a pair of high-waisted jeans…it probably wasn’t even a slow news day which is the sad part) and handled herself with grace and humour.

From a limited fashion line a full lifestyle brand called the Jessica Simpson Collection has grown. I have not seen too many of the items in person so cannot attest to quality but many of the pieces look quite versatile and appealing. The brand features everything from sunglasses and scarves to coats and shoes. In terms of promotion, This venture will surely tie in perfectly with the beauty based tv show.

Simpson had this to say is an LA Times article published this past June: "I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect." Hopefully this attitude will help her to deliver intriguing stories of real beauty so that the awareness level of viewers can at very least be slightly heightened.

Here’s hoping that this reality show is a little more real than the rest. No date has been set by the VH1 network. Look for The Price of Beauty to air sometime in 2010.


LA Times show tracker

The Jessica Simpson Collection


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